Thanks very much for the advice. Upon @Jared-Wiltshire's recommendation I pasted my
Google Analytics Property ID into the UI settings page. It's then as simple as creating an onclick event: https://developers.google.com/analytics/devguides/collection/analyticsjs/events
<div flex layout="column" onclick="ga('send', 'event', 'buttons', 'click','B005');"></div>
From here I was able to view real-time and historic page interactions based on clicking. I could also create events for mouse moving, but it generates a lot of events as you would expect and in google analytics you are limited to 500 hits per session or 10 million events per month.
<div flex layout="column" onmousemove="ga('send', 'event', 'mouse', 'move','B005');"></div>
Really happy though - exactly what I was after.